The Bachelor of Business Administration and Digital Innovation with Sports and eSport…
The Bachelor of Business Administration and Digital Innovation with Sports and eSports Management (or Business Bachelor with Sports and eSports) is designed to provide students with business management fundamentals and in-depth knowledge of global markets especially as they relate to advances in technology. The program examines legal, digital, and international perspectives on the sports marketplace and improves students’ decision-making abilities and capability to adapt to global challenges and changing markets.
Upon completion of the Business Bachelor with Sports and eSports, students will be exposed to a variety of business sectors: graduates of the program find themselves working as sports marketers, facility managers, event coordinators, and directors of operations.