The Digital Marketing Management degree programme qualifies you to support companies in mastering their digital chall…
The Digital Marketing Management degree programme qualifies you to support companies in mastering their digital challenges.
You will acquire sound knowledge in the conception of digital marketing strategies and learn which business and revenue models are possible in online business. In addition, the Master’s degree programme Digital Marketing Management sheds light on various communication approaches to reach customers via digital channels – from social media and influencer marketing to content marketing and effective storytelling, but also with a targeted look at tools such as audio and messenger marketing and search engine marketing.
