The Bachelor in Luxury Brand Management program teaches students all aspects of managing a luxury brand – from market…
The Bachelor in Luxury Brand Management program teaches students all aspects of managing a luxury brand – from marketing and strategic development to finance. It helps students to understand how the products should be positioned, what their role in the market is and how to analyze and maintain good relationships with customers. The program provides students with both luxury branding and business management skills. The programme includes management courses as well as specialized luxury courses such as luxury brand identity, luxury product design, luxury goods & services, luxury brand management…
All courses are taught in small classes to offer a more personalised education approach.
