International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. Intern…
International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This field requires professionals with specific sports management skills combined with an entrepreneurial mindset and deep business and financial understanding. Students acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship and broadcasting, among others.
B.A. in Sports Management is packed with sports management theory, business, entrepreneurial studies, all with an international perspective on the sports world. Enhanced with real case studies, this program provides students with the tools they need in order to launch themselves in the sports market.
